Social bookmarking and social networking – Aren’t they the same?
This is what most people tell me – Especially people who are new to social media. Other than the fact that both of them start with the word “social”, they are two completely different things.
What I am going to talk about in this post is to give you a better understanding of what both of them are about (in layman terms) so that it is easier for you to understand (especially if you are a new to social media).
Let me first talk about social bookmarking.
Social bookmarking is where people come together to share websites, webpages, or news articles where they find interesting, newsworthy, or they think that the community would be interested to know. Some examples of social bookmarking sites are the all popular Digg, Propeller, Delicious, and Stumbleupon – Where people get together and share their favorite websites or webpages. These sites are free to sign up (in fact it takes less than 5 minutes to sign up for one) and you can start adding sites immediately upon signing up.
Marketers also make use of these social bookmarking platforms as one of the means to drive traffic to their websites – If the website is interesting enough, this method of traffic generation can help drive massive volumes of traffic to their website.
Think of social networking sites like social functions you go to, where you mix around with people who has similar interests as you.
These social networking sites exist to allow like-minded people (from all over the world) to get together in one single place to interact – All you need to do is to sign up for it, create a simple profile (where you are required to fill in some personal information, as well as specifying your hobbies, interests, favorite TV shows, movies, songs, etc.), provide a photograph of yourself, and you are ready to go.
With these social networking sites, you are able to search for people with similar interests and hobbies as you and make friends with them.
Examples of social networking sites are Facebook, Twitter and MySpace.
Marketers are also making use of these social networking sites to find prospective customers, and if used correctly (what I mean by using these social networking sites correctly is to use them to genuinely help prospective customers with whatever problems that they have with a mix of free information and product recommendations, instead of just spamming them with product promotions) these sites can help generate huge amounts of incomes.
I hope with the article above, you now have a better understanding of what social bookmarking and social network are about – as well as the differences between each of them.